Hello! We’re exploring ways to reduce churn in our SaaS platform and increase recurring revenue. Our product is doing well in terms of sign-ups, but many clients drop off after a few months. I’m curious if loyalty programs really work for B2B SaaS companies, and if so, how to design one that’s actually effective.
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I faced a similar issue last year with my own SaaS product. Sign-ups were strong, but churn was eating into growth. We tested a loyalty program where long-term users unlocked additional features and early access to updates. Surprisingly, it worked; our retention improved by nearly 20%.
The key was keeping it simple and directly tied to customer value rather than just discounts. What helped even more was revamping our onboarding experience and communication. We decided to hire contentful developers to build personalized content flows, and that change made customers feel engaged from the start.
In my experience, loyalty programs can work for B2B SaaS if they’re designed around practical value rather than gimmicks. Has anyone else here tried layering loyalty with better onboarding strategies?